Dua Lipa Sues Samsung Over Alleged Unauthorised Use of Her Image

Pop star Dua Lipa has filed a lawsuit against Samsung Electronics, accusing the tech giant of using her image without permission to market its television sets.

According to the lawsuit, Samsung allegedly displayed a copyrighted image of the 30-year-old singer on the front of cardboard boxes containing TVs meant for retail sale.

The suit claims this created the impression that Lipa endorsed the products, allowing the company to benefit commercially from her likeness.

The image in question, titled Dua Lipa – Backstage at Austin City Limits, 2024, is said to be fully owned by the singer, including all rights and interests attached to it.

Filed on Friday in a California federal court, the lawsuit also accuses Samsung Electronics of violating publicity rights.

Lipa’s legal team included screenshots of social media posts and comments in the filing, arguing that the use of her image encouraged consumers to purchase the televisions.

One fan allegedly commented that they would buy the TV “just because Dua is on it”.

Her lawyers say the Grammy-winning artist became aware of the alleged infringement in June last year and requested Samsung to stop using the image, but the company allegedly continued doing so despite repeated demands.

The suit further argues that Samsung’s alleged unauthorised use of Lipa’s image has damaged her brand identity and commercial reputation by falsely suggesting she approved or endorsed the products.

In response, a spokesperson for Samsung Electronics said the image was used in 2025 to showcase content from third-party partners available on Samsung TVs and had been supplied by a partner linked to the company’s free streaming service.

The spokesperson added that Samsung used the image only after receiving assurances that all necessary permissions, including those related to retail packaging, had been secured.

Samsung also denied any intentional wrongdoing, saying it respects Lipa and remains open to resolving the matter amicably with her team.

Lipa’s lawyers had not immediately responded to further requests for comment on the case.