Spice’s Visit to Uganda Boosts Tourism and Cultural Visibility

The Katikkiro of Buganda, Charles Peter Mayiga, has welcomed the visit of Jamaican dancehall star Spice, saying her presence in Uganda is expected to significantly enhance the country’s tourism profile and cultural visibility on the global stage.

Spice, whose real name is Grace Latoya Hamilton, is in Uganda ahead of her performance at the “Let’s Get Spiced Up” concert. During her visit, she paid a courtesy call to the Buganda Kingdom headquarters at Bulange Mengo, where she met the Katikkiro and ministers serving under Kabaka Ronald Muwenda Mutebi II.

The concert is organised by the Uganda Tourism Board in partnership with the Buganda Heritage and Tourism Board, with the goal of promoting Uganda as a top tourism destination and attracting international visitors.

Speaking during the meeting, Mayiga highlighted the historical and cultural ties between Uganda and Jamaica, pointing to shared African ancestry. He noted that despite geographical distance, the two peoples share similarities in culture, appearance, and heritage, rooted in Africa’s history.

He added that visits by internationally recognised figures like Spice play a key role in raising Uganda’s global profile.

“When a famous artist like this comes to Uganda, the whole world takes notice. This helps attract more tourists because people cannot visit places they do not know,” Mayiga said.

The Katikkiro also emphasized the economic importance of tourism, including its role in creating jobs and generating revenue, while encouraging Ugandans to actively participate in and appreciate tourism activities.

As part of her stay, Spice toured the Kasubi Royal Tombs, one of Buganda’s most important cultural heritage sites, showcasing Uganda’s rich history to an international audience.

Officials say such high-profile visits are crucial in positioning Uganda as a hub for cultural exchange and investment, with global celebrities helping to amplify the country’s story beyond its borders.

Spice is set to perform on May 9 at the Lugogo Cricket Oval, where organisers expect a large turnout. The concert is part of a broader strategy to blend entertainment with tourism promotion.

Her visit, stakeholders say, goes beyond music, contributing to a larger narrative that connects Uganda’s cultural heritage with global audiences and strengthens its appeal as a tourism destination.